Oprah Winfrey, Philippe Aghion, Rahaf Harfoush and Pieter Zwart to speak at Business Forum 2027

On 24 September 2027, Business Forum arrives at Ahoy Rotterdam for the leadership event of the year. We know the date, the theme and the first headline speakers.

Theme 2027 = Reinvent

In today's rapidly changing world, we need Reinvention - leaders who don't just adapt to change, but change before circumstances force them to. Leaders who reinvent, challenge their own success, question what once worked, and guide their organizations toward what comes next.

Reinvent = change before you have to.

World-class speakers

At Business Forum 2027, we are gathering the world's top minds to share their insights on Reinvention. Our confirmed speakers include:

• Oprah Winfrey, global media leader and entrepreneur renowned for redefining the power of media
• Philippe Aghion, Nobel Prize-winning economist, pioneer of the theory of creative destruction
• Rahaf Harfoush, thought leader on emerging technology, innovation, and digital culture
• Pieter Zwart, founder & CEO of Coolblue

Additional speakers will be announced in the coming months

A new name. A new home.

After five years in Amsterdam, we are turning a new page. From 2027 onwards, Amsterdam Business Forum will be known simply as Business Forum - and we have found a new home at Ahoy Rotterdam.

Ahoy gives us the space to grow: more leaders, a bigger stage, and an even more ambitious program. We are proud to call Rotterdam our new home base for the years to come.‍

Why attend?

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Business Forum 2027 brings together thousands of leaders and entrepreneurs for one day of inspiration, practical tools and connection. Because reinvention is not a one-time event. It is a practice. From understanding how AI reshapes organizations to building the personal resilience to lead through uncertainty: participants leave with insights they can apply immediately, and the confidence to reinvent before they have to.

‘In these times of extreme change, the core skill for leader is: reinvent. Reinvent our company and reinvent yourself. Change before you are forced to. The Business Forum will bring the best speakers to inspire you to do just that!'.
~ Hans Janssen, CEO DenkProducties & Business Forum

Tickets are on sale now, so get yours fast!
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